Social media has a big effect on society and its ability to instantly connect people together. Base on the study 68% of Americans uses Facebook, Twitter, and other social media account. We should ask ourselves as business owners either we know how to use it as a tool to drive awareness. As well as, traction, and ultimately sales to your business. As technology is changing, also the aspect of our understanding of its ability for a business opportunity to attract customers. Merely business owners develop a unique business idea to guide the success and growth of the organization. It is critical to develop a social media plan to build awareness and brand identity. The ability of social media has provided for the business to connect with customers unlike ever before.
We need to fully understand the target customer. Such as their age, location, and interests are very important when developing a social media plan. With the help of this information not only will assist in choosing which social media platforms to utilize. But also assists in targeted marketing efforts. We need to develop an exposure on social media. It is essential to find a conversation with customers rather than post a barrage of advertisements. In the field of social media response, the content is a ruler. Besides planning and scheduling posts, it is also important to include images and videos. Many platforms are following the leading of Facebook. That pushes the users to utilize more video consistently as the viewing percentages are much higher than text only.
In day-to-day living, social media has a dominant place for customers. Enduring a proactive plan for outreach as well as the feedback process. This is important for all types of business. To have full use of its social media platforms, the business must stay involved and actively engaged.